smarter choices for optimal health & happiness


Our goal is to help people making smarter and better considered choices about their health and happiness.


  • A strong and recognizable healthy¬†logo for products, services and companies that endorse the mission is necessary.

  • People who are better informed will be more aware of the consequences of their choices and therefore have a greater chance of making better choices for their own health and happiness and that of their loved ones.

  • B&B certified products are 100% GMO-free.

  • B&B certified products are 100% free of refined vegetable oil.

  • B&B certified products are 100% free of insect flour.

  • Everyone who works in healthcare should have a basic knowledge of healthy nutrition, exercise and relaxation at the relevant work level.

  • Support from experts and well-known persons could be very helpful for creating a large support base.

  • People will experience greater happiness and feel benefited from a preventative natural health care system compared to people treated with the current system of symptom relief


  • Education at all levels why it is so important to only eat foods that your grandmothers would recognize as food, the importance of natural skincare the importance of exercise and the importance of relaxation.

  • Developing content for subjects at schools about Good Lifestyle habits at all levels.

  • Developing games and apps about good Lifestyle for all ages.

  • Information children, young adults, parents and grandparents about good lifestyle habits.

  • Teaching materials available for everyone who works in healthcare from nurses to doctor.

  • Let the health of the population prevail.

  • Awareness that a healthy lifestyle begins with you.

"Let thy food be thy medicine and medicine be thy food"