ABOUT US
smarter choices for optimal health & happiness
MISSION
Our goal is to help people making smarter and better considered choices about their health and happiness.
VISION
- A strong and recognizable healthy mark for products, services and companies that endorse the mission is necessary.
- People who are better informed will be more aware of the consequences of their choices and therefore have a greater chance of making better choices for their own health and happiness and that of their loved ones.
- B&B certified products are 100% GMO-free
- B&B certified products are 100% free of refined vegetable oil.
- Healthy food, sufficient exercise and relaxation should also be encouraged
- Everyone who works in healthcare should have a basic knowledge of healthy nutrition, exercise and relaxation at the relevant work level.
- Support from experts and well-known persons could be very helpful for creating a large support base.
- Healthcare will only be affordable and manageable through a policy based on health prevention instead of the current curative policy, often based on treating symptoms with pharmaceuticals.
- People will experience more happiness and will feel favored with a preventive natural healthcare system compared to people treated with the current symptom-relief with pharmaceuticals.
STRATEGY
- Education at all levels why it is so important to only eat foods that your grandmothers would recognize as food, the importance of exercise and the importance of relaxation
- Developing content for subjects at schools about Good Lifestyle habits at all levels
- Developing games and apps about good Lifestyle for all ages
- Information for parents and grandparents about good lifestyle habits
- Teaching materials available for everyone who works in healthcare from nurses to doctor
- Let the health of the population prevail over the interests of the industry
- Awareness that a healthy lifestyle begins with you
"Let thy food be thy medicine and medicine be thy food"
-Hippocrates