smarter choices for optimal health & happiness


Our goal is to help people making smarter and better considered choices about their health and happiness.


  • A strong and recognizable healthy mark for products, services and companies that endorse the mission is necessary.

  • People who are better informed will be more aware of the consequences of their choices and therefore have a greater chance of making better choices for their own health and happiness and that of their loved ones.

  • B&B certified products are 100% GMO-free

  • B&B certified products are 100% free of refined vegetable oil.

  • Healthy food, sufficient exercise and relaxation should also be encouraged

  • Everyone who works in healthcare should have a basic knowledge of healthy nutrition, exercise and relaxation at the relevant work level.

  • Support from experts and well-known persons could be very helpful for creating a large support base.

  • Healthcare will only be affordable and manageable through a policy based on health prevention instead of the current curative policy, often based on treating symptoms with pharmaceuticals.

  • People will experience more happiness and will feel favored with a preventive natural healthcare system compared to people treated with the current symptom-relief with pharmaceuticals.


  • Education at all levels why it is so important to only eat foods that your grandmothers would recognize as food, the importance of exercise and the importance of relaxation

  • Developing content for subjects at schools about Good Lifestyle habits at all levels

  • Developing games and apps about good Lifestyle for all ages

  • Information for parents and grandparents about good lifestyle habits

  • Teaching materials available for everyone who works in healthcare from nurses to doctor
  • Let the health of the population prevail over the interests of the industry

  • Awareness that a healthy lifestyle begins with you

"Let thy food be thy medicine and medicine be thy food"